TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television models, relying on scheduled programming via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, Disney+, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and onli